Our Roots

Premji Valji Jewellers stands as one of the most renowned jewellers in Gujarat. The brand’s journey started in 1947 when Premjibhai Soni first started the company in Rajkot, Gujarat. Over its 72-year history, Premji Valji Jewellers has grown to be one of the leaders of the region, known for its exquisite work, wide collections, and attention to customer satisfaction.


Our Growth

It is a family brand that is currently in its fourth generation of business. After Premjibhai, his sons, Chamanbhai and Kirtibhai joined the business. They paved the way for the current outlook of jewellery in the region, and devoted more than 60 and 50 years respectively. Their sons (Hareshbhai, Nileshbhai, Mitalbhai, and Ankeshbhai) manage the business operations and growth for the company. Between the four of them, there is over 100 years of professional experience in the field. They are highly educated with degrees varying from art, to business, to GIA (Gemological Institute of America) diplomas.

In 1993, the company moved operations to their current, historic, Palace Road location. This was the pioneering move that resulted in other Rajkot jewellers moving away from the Soni Bazaar and shaping the Palace Road Market into what it is today.

In 2007, the brand decided to explore other areas of India and opened up a showroom in the Gold Souk Mall in Gurgaon. With the great success of this showroom, the decision was made to expand further. From 2010 to 2016, Premji Valji was also operating a store in Iselin, New Jersey, United States.

Throughout the brand’s history, the main focus has been on high-quality products, customized jewellery, and customer satisfaction. Holding this belief, Premji Valji continues to expand its reaches and aims to become a household name throughout India and abroad.

Our Future

The current fourth generation in the business are striving to take the company to newer heights. They hope to combine modern technologies and methods with the knowledge and experience gained from their predecessors to provide even better products, customer satisfaction, and experiences going forward.